Glovo and Na Paluchu Shelter together to help find pets a new home
- How Glovo and Na Paluchu Shelter in Warsaw joined forces to turn visibility into hope.
Every year, the number of pets in Poland that wait in shelters hoping to be noticed, increases markedly. This summer, some of them finally were given attention, but this time in our app.
Glovo partnered with Schronisko Na Paluchu (Na Paluchu Shelter) in Warsaw to launch a campaign with a simple but powerful goal: give homeless pets new chances to find a family.
For one week, while customers ordered their favorite meals or groceries, something unexpected appeared on their post checkout screen: the pictures of Noe, Ori, and Lea, three dogs from the shelter looking for a new home.
In spaces usually occupied fully by the tracking page, Glovo featured a post checkout banner with these dogs, inviting customers to click through and learn more while waiting for their order. The result? Nearly one million impressions and tens of thousands of visits to the shelter’s adoption page in just one week.
“Every initiative that draws attention to animals waiting for a home is invaluable to us. Thanks to our partnership with Glovo, we reached people who might never have come across our shelter otherwise” - says Maria Kolankiewicz, Communications and Media Relations Officer at Na Paluchu Shelter. - “It’s a real chance for our pets to find their families faster.”
For Glovo, this partnership where Ads spaces were offered at no cost for the NGO, was more than an advertising campaign - it was a way to show how technology can help connect people with much more than what we think.
“We’re proud to use our nationwide reach to raise awareness about such an important cause” - shares Katarzyna Owczarek, Brand Ads Account Manager at Glovo Poland. - “It’s another step in our broader effort to use our platform for good, from promoting adoption to transforming courier bags into mats for shelter animals.”
Building connections with Glovo’s help
As Katarzyna mentioned before, Glovo already partnered in the past with some shelters to provide reusable materials that they could later use for their own needs. In this case, mats were made from Glovo courier bags that no longer met delivery standards. This initiative has already found its way to 65 shelters across Poland, offering comfort and warmth to hundreds of dogs and cats while they wait for a new family.
Through projects like this and the collaboration with NGOs, Glovo shows that an app can be much more than a convenience tool. It can be a bridge between connecting communities, creating opportunities and giving hope.