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‘Glovo Delivered 2021’ report highlights global delivery and consumer trends

January 31, 2022

London, January 31, 2022: Glovo, one of the world’s leading multi-category delivery players, released ‘Glovo Delivered 2021’ its first annual report analysing user consumption habits over the past year. The data reveals global delivery trends informing consumer behaviour for the year ahead. 

Drawing on data points across more than 1,300 cities worldwide, and  more than 130,000 monthly local shops and restaurants, Glovo highlights new emerging trends and evolution of consumers’ needs over time.

‘Glovo Delivered 2021’ reveals: 

  • 71% increase of vegan orders and 58% increase in stores and restaurants offering vegan products in comparison to 2020, 
  • 350% increase in orders from premium restaurants, 
  • 63% increase in last-minute orders with water, ice cubes and bananas as top selling products, accelerating the growth of MFCs (Micro-Fulfilment Centres), fulfilling consumers’ needs of emergency essentials and fast-access to convenience shopping,
  • Growing demand for books, pet items and flowers as citydwellers look to Glovo for more than food.

Here are some of the key facts from the ‘Glovo Delivered 2021’ report:

 

Food trends

Looking back at orders throughout 2021, pizza, burgers and chicken were the most loved local dishes. Italian takeout was ordered the most, while Japanese and Chinese cuisines were in high demand too. However, ramen experienced the greatest growth with orders spiking more than 295% compared to the previous year. 

Year on year consumer appetite is shifting and diversifying. People are hungry for more variety and are willing to pay more for take-out. Vegan food orders have increased by 71%, with 58% more businesses offering vegan options. Meanwhile there’s been a spike in premium restaurants joining the platform (350% more orders) to deliver high-end food experiences.  

 

Delivering anything

With appetite for anything to be delivered on demand, Glovo recorded a 63% increase in last-minute orders, accelerating the opening of 70 new MFCs to cater to the surge in requests.

From six bags of emergency ice for one Glovo customer seeing the New Year in, to book orders doubling in 2021, consumers are increasingly using Glovo as a quick and reliable way to get essential and emergency items. Flowers, particularly roses and tulips, were popular last minute buys for romantics spreading the love, spiking globally on Valentine’s day, and items for animal lovers also ranked high on the list of the most consumed non-food products.

And finally, ‘Glovo Delivered 2021’ revealed the weirdest deliveries requested through the ‘Anything’ bubble in the app. In Georgia, a courier carried dried insects for an anaconda, while divorce papers travelled somewhere in Montenegro. And Glovo’s biggest fan made purchases worth almost 130,000€ from Spain. In 2021 in Poland, a tea lover ordered 732 tea cups to be delivered.

 

Reaching out everywhere

Throughout 2021 Glovo continued its commitment to the global expansion of Cook Rooms. With 141 spaces in total, and with more than 100 restaurants in the app are using them. This has resulted in a 2.5 increase in YoY order volume. 

Additionally, 590 new local restaurants are using Glovo Concepts, which now offers 9 owned brands in 115 cities across 7 countries. 

 

Making commitments

While people across the world are ordering more food, the data also indicates a positive effort to become plastic free. In fact 90% of global orders during 2021 were delivered without plastic cutlery. A trend Glovo is keen to see increase and improve in 2022. Meanwhile, in the top 3 of Glovo’s greenest countries where couriers are using non-fuel vehicles to deliver groceries and food are Kyrgyzstan (68%), Italy (53%) and Ukraine (48%).

With a firm focus on sustainability, Glovo also recently achieved carbon neutrality across its value chain, becoming the first company of its kind to reach this goal (related reading).

Finally, with a continued commitment to help local communities, the Glovo Access programme delivered more than 400,000 meals to vulnerable people. Glovo currently collaborates with 120 NGO projects, a focus it will carry on with in 2022.

 

– ENDS  – 

 

About Glovo

Glovo is a pioneering multi-category app connecting users with businesses, and couriers, offering on-demand services from local restaurants, grocers and supermarkets, pharmacies and high street retail stores. Glovo’s vision is to give everyone access to everything within their cities, so that our users can enjoy what they want, when they want, where they want. Founded in 2015 in Barcelona, it operates across 25 countries in Southern Europe and EEMEA. 

For more information about Glovo, please visit: https://about.glovoapp.com/en/