From 3 to 37 locations: Healthy Poke grows revenue by 146% powered by Glovo Partner Ads

In 2019, the spanish restaurant "Healthy Poke" operated with 3 locations in Madrid and had a clear mission: to grow year after year, expand their brand, open new locations, and promote a healthy lifestyle in cities across Spain. However, operating in a competitive healthy food segment represented a challenging journey. 

Growing a business while building a brand and having visibility in crowded markets is difficult, especially in the space of food, which is dominated by established cuisines like sushi, pizza, and burgers. 

Additionally, as the healthy options are on the rise, growing by 25% each year, Healthy Poke had to find a way to obtain visibility while more and more players were entering the market. With online delivery as one of the main contributors to their growth, they needed to expand their presence strategically in key cities such as Madrid and Barcelona. 

To achieve sustainable growth and stay ahead of the competition, Healthy Poke needed more than organic momentum. They required data-driven visibility and the right tools to succeed in the dynamic world of food delivery.

The Glovo solution: +146% revenue growth and +52% increase in orders

In October 2023, Healthy Poke turned to Glovo Parters Ads, our marketing solution specifically designed to help local restaurants stand out and grow online, with a dual strategy focused on maximizing visibility and driving order volumes through promotions. They used top placement in the app home page and food category to drive awareness but also featured position in the search results and food listings to maximise conversion. 

With an average ROAS of 6.38, Glovo Ads cost per click solution was used to drive budget distribution across placement and daily optimisation of the advertising budgets to drive customer reach, order growth and steady return on their budget spent, especially in competitive markets like Madrid.

To complement their ads strategy, they ran promotional campaigns, optimizing them on weekly results. Their sustained strategy included reinvesting in their growth. 

Glovo’s dedicated team, Sebastian Zevallos, senior account manager and David Garcia, account manager, provided ongoing support by refining campaign schedules and aligning strategies for new store openings. To ensure immediate visibility and a successful launch for each location, Glovo analyzed market performances by city, proposing tailored daily budgets, duration and placements. 

Ivan Bertolone, Chief Growth Officer Healthy Poke: “Glovo Ads allowed a brand like Healthy Poke to keep growing and staying at the top of mind for users. Why? Because Glovo does it well and they have an important market share in Spain. I firmly believe in all the people behind Glovo and in their commitment to take a brand like ours to the next level. Together, we focused our strategy on finding the right balance between acquisition and retention.”

With a blend of data-driven decisions, continuous optimization, and strong promotional alignment, Healthy Poke successfully scaled their operations and sustained growth reaching*:

• +146% revenue growth and +52% increase in orders, proving the impact of combining ads with market insights. 
• Healthy Poke is now leading the healthy segment in Spain. 
• 6.38 ROAS: for every euro invested, they earned more than 6 euros. 
• They expanded from 3 locations in 2019 to 37 today. They are planning to open 10 new locations in Spain in 2025. Glovo Ads also supported Healthy Poke expansion plan, ensuring almost every new store launch met or exceeded expectations by boosting visibility.
• They managed to have a healthy balance between new customers acquisition and getting orders from repeated customers thanks to combining ads and promotions: 55% new customers and 45% repeat customers.

*Results since Healthy Poke started investing in Glovo Partner Ads in October 2023 to March 2025.