The expansion of Krispy Kreme Doughnuts in Morocco, the land of sweets 

Glovo
Glovo
March 3, 2026 • 3 minutes

When the globally recognized donut brand Krispy Kreme Doughnuts decided to enter the Moroccan market in August 2024, it faced a demanding mission: to introduce its legendary experience to a region with a deep-rooted love for local sweets (such as the Chebakia) and a rapidly evolving food delivery landscape. Partnering with Glovo from day one, the brand focused on establishing an immediate presence, a strategy that has since supported its expansion to five locations.

The Challenge

As a new entrant in a competitive landscape, Krispy Kreme Doughnuts faced several challenges for its Moroccan launch:

  • Cutting through the noise: the brand needed to stand out against established competitors who were already well-known and actively advertising on digital platforms.
  • Building brand awareness: to ensure long term success, it was crucial to become the top-of-mind choice for customers in Morocco against other similar options.
  • Driving immediate sales: the strategy had to drive significant and immediate sales volume to support the investment in newly opened stores.

The ‘Glovo Solution’

With the solutions offered by Glovo Partner Ads, Krispy Kreme Doughnuts adopted a flexible and tactical advertising strategy, investing at key moments to boost brand awareness and increase order volumes in each store. Rather than relying on a single approach, the brand leveraged a "growth combo" of visibility and value made by:

  1. Maximum visibility across the customer journey: Krispy Kreme Doughnuts ran targeted campaigns combining multiple formats (including Sponsored Listings, Homepage Bubbles, and Sub-bubbles) to maximize their presence in top spots on the Glovo app.
  2. Strategic Conversion Tools: the  strategy was paired with percentage-off discounts in different products of their menu designed to not only convert undecided customers into new customers but also to increase the final ticket volume.
  3. Tangible Partnership:  Glovo Partner Ads supported Krispy Kreme Doughnuts launch by acting as a strategic partner throughout the rollout, driving early brand awareness and delivering measurable growth aligned with the brand’s objectives.

The Result: Sweet Success

The consistent ad strategy on the Glovo platform provided a foundation for scalable growth:

  • 2.9x increase in monthly orders.
  • 2.8x increase in monthly sales.
  • 8% lift in average order value.

“As a new brand in the market, our first priority was to connect with customers. Glovo Partner Ads was a key partner in this journey, helping us build that crucial initial awareness and supporting our growth in a very tangible way.” (Krispy Kreme Doughnuts, Morocco)

This successful model has established Krispy Kreme Doughnuts as a top-of-mind choice when customers think about donuts in Morocco. Moreover, it also provided a scalable playbook to find new and valuable customers to boost their overall profitability!


Want to start growing your business with Glovo Partner Ads? Know more here.