Q-Commerce and the Competitive Edge

Christina Gama
Christina Gama
May 25, 2023 • 4 minutes

In today’s world, the convenience and speed of online shopping have become the norm. With the emergence of new tech, it has become more accessible than ever before to purchase goods from the comfort of our homes. This has led to the rise of Q-commerce, or quick commerce, which refers to the rapid delivery of goods and services to consumers.

Grocery stores are no exception to this trend and are no strangers to innovation. As technology continues to evolve, grocers need to stay ahead of the curve to remain competitive. Adopting Q-commerce streams by partnering with apps like Glovo can help grocers increase revenue, improve customer experience, and stay competitive in the market. 

Today, competition in the grocery space is fiercer than ever. The COVID-19 pandemic has accelerated the shift to online grocery shopping, with many consumers opting to purchase their groceries online to avoid crowded stores. 

Convenience is King 

Let’s face it – grocery shopping can be a chore. Consumers today are increasingly time-pressed, and they want their goods delivered to them as quickly as possible. According to a study conducted by McKinsey, 70% of consumers expect delivery within two days of placing an order online. However, with q-commerce, grocers can provide even faster delivery options within minutes or hours thanks to easy to use last-mile logistics providers. This ultra-fast delivery experience can result in increased sales, as customers are more likely to purchase items when they know they can receive them quickly, fulfilling the need for last-minute top-off missions. 

Low Risk and High Reward 

For many grocers, setting up an in-house online selling channel is not only expensive but it takes a lot of time, resources, and is hard to make the finances work. Partnering with Glovo can be either a first step towards offering an online shopping channel for their customers or even an extension of their current e-commerce channel. Within a month with Glovo, supermarkets can be up and running with our instant delivery, risk-free, plug-and-play solution that connects their store with new customers. 

For more than 200 leading grocery retailers, trusting Glovo to power their q-commerce channel was the right choice.  By teaming up with Glovo, they’ve been able to see a higher return on fixed costs such as rent, utilities, and staffing while still bringing in new customers. Our tech results in increased top-line without the need to invest in additional stores. 


Since 2019, Glovo and Carrefour have been working together and are now operating in 11 countries in Europe, the Middle East, and Africa.

Sabrina Lantoine, Director of E-Commerce Partnerships of Carrefour Group & France, states that,

“Our collaboration is a win-win partnership as:

– Glovo provides a turnkey solution to operate a fast delivery service and bring traffic

– Carrefour provides a wide store coverage and the most suitable assortment for consumers

– Collaboration is smooth and efficient between both parties, in order to adapt continuously to market trends.

Results are impressive and show a high complementarity with our own e-commerce services, by seducing new customers and proposing additional customer journeys.”

In fact, Glovo has helped some partners increase their sales, representing the equivalent of the sales generated by 20 convenience stores or more than 1% of their total GMV. How? When your store is listed in Glovo, it becomes visible to a host of potential new customers within an expanded radius that reaches further than the stores’ physical location. By leveraging on-demand delivery services, grocers can increase their overhead productivity and increase profitability in one fell swoop.

A Competitive Advantage

One way to get ahead of the competition and one of the key benefits of q-commerce is the ability to personalize their experience through data. Through the Glovo app, grocers can integrate their loyalty card and have full visibility of the customer journey. By leveraging this data, grocers can better analyze consumer behavior and preferences from an omni-channel perspective to create tailored recommendations and promotions via their own loyalty program. By understanding customer needs, grocers can increase customer loyalty and drive repeat purchases. 

According to research by Grand View Research, the online grocery market is expected to continue growing, with the market value reaching more than €320 billion in 2022. In the past 12 months, grocery partners’ sales through Glovo have seen a 53% increase in revenue. 

So, if you’re a grocer who hasn’t yet embraced q-commerce and working with the Glovo App, now is the time to do so. Focus on delivering the convenience and speed that modern consumers demand, and partner with Glovo to make it happen.